
Who Uses PIM Software? A Complete Guide for Every Team
PIM software is used by marketing, ecommerce, sales, IT, operations, customer support, creative, compliance, and supplier management teams. Any business managing product data across multiple channels, especially on Shopify, benefits from PIM. The PIM market is growing at 14% CAGR through 2030 as businesses recognise that product data affects every department, not just ecommerce.










